Journal手记 / Craft工艺 / Four ways to put a logo on canvas帆布上 logo 的四种工艺

Craft工艺·Aug 2026·5 min read5 分钟

Four ways to put a logo on canvas帆布上 logo 的四种工艺

Screen, digital, transfer, embroidery — the same artwork can be applied four ways, and each one wins a different job. A short guide to picking the right method.丝印、数码、转印、刺绣——同一个图案有四种上法,各自擅长不同的活。一篇选对工艺的小指南。

Screen print丝印

Ink pushed through a mesh stencil, one screen per colour. It is cheap and fast at volume, with strong, opaque colour that survives washing — which is why it is the default for canvas. The catch: every colour is a separate screen and a separate plate fee, so it suits solid, few-colour artwork, not photographs.油墨透过网版刮印,一色一版。量大时便宜又快,颜色饱满不透、耐水洗——所以它是帆布的默认选择。代价:每种颜色一块网版、一笔版费,所以适合色块少的图案,不适合照片。

Digital / DTG数码 / DTG

The artwork is printed straight onto the cloth like an inkjet — full colour, photographic, no colour limit and no plate fee. Ideal for complex or short-run art. It sits softer, and on dark or heavy canvas is less punchy than screen, so it is happiest on lighter, smoother cloth.图案像喷墨一样直接打印到布上——全彩、照片级、不限颜色、无版费。适合复杂或小批量的图。手感更软,在深色或厚帆布上不如丝印有冲击力,所以更适合浅色、平滑的布。

Heat transfer热转印

A design is printed onto a film, then pressed onto the cloth with heat. It is great for gradients, fine detail and small quantities without plate fees. Modern transfers are durable, but a large solid patch can feel like a layer sitting on the cloth rather than in it.图案先印在膜上,再热压到布上。适合渐变、精细细节和无版费的小批量。现代转印很耐用,但大面积实色会像贴了一层膜、而非印进布里。

Embroidery刺绣

Stitched in thread, not printed. It reads as premium and is extremely durable — the go-to for logos, crests and patches. Its limits: it does not do photographs or fine text well, has a size ceiling, and carries a one-time digitising fee, so it earns its place on marks, not full designs.用线绣,不是印。质感高级、极其耐用——logo、徽章、贴布的首选。局限:做不好照片和细小文字,有尺寸上限,还有一次性打版费,所以它适合标识,不适合整幅图案。

Which to choose怎么选

  • Solid logo, 500 pcs and up → screen print.色块 logo、500 件以上 → 丝印。
  • Photo or many colours, small run → digital / DTG.照片或多色、小批量 → 数码 / DTG。
  • Gradients or fine detail, small run → heat transfer.渐变或精细细节、小批量 → 热转印。
  • A premium mark that must last → embroidery.要耐用的高级标识 → 刺绣。

Not sure which suits your artwork? Send the design and the quantity — we will tell you which method flatters it, and quote all four if it helps you decide.拿不准哪种衬你的图?把设计和数量发来——我们会告诉你哪种最合适,需要的话四种都报给你参考。

Have a project?有项目?

Send the spec — we quote in 24 hours.发来规格——24 小时报价。